This episode’s guest is young scholar Pavel Fedotov, based at the University of Manchester. We talk about his studies, but mainly about his recent article for Exchanges (Exchanges v10.1) entitled: Critical Analysis of the Electric Vehicle Industry: Five forces and strategic action fields. As always, the episode wraps up with suggested advice on early career and first-time academic journal authors, focusing in on how to successfully overcome trepidations at the point of submission.