Safi Graauw is a self-taught director and cinematographer with an academic background in earth-sciences. By interweaving eco-centric content in a strong, innovative and narrative image, he has worked on brands such as Young Capital, K-Swiss, Sony Music and The Van Gogh Museum to environmental organizations such as Justdiggit.
In this episode, Safi explains why the red wine, Baron de Valery, means so much to him. He takes us on a journey on how he became a director who wants to steer the commercial world in terms advertising to sustainability and purpose.
Join us and get to know this creative entrepreneur who has won the “Jonge Haan” Award by the Dutch Society for Advertising and so has become 2019 most interesting talent within the Dutch advertising industry. He was also named amongst the 50 most promising talents of the Netherlands in 2020 by Het Financieel Dagblad.
