What does it really take to build a creative business that’s both profitable and fulfilling?
In this episode, I’m joined by John Mansfield—wedding photographer, podcaster, and coach for creative entrepreneurs. We dive deep into the mindset shifts that truly move the needle in business—like building confidence, rewriting your money beliefs, embracing an abundance mindset, and learning how to actually take action on your goals (instead of just dreaming about them).
John shares how his values as a present parent shape his business, how to create confidence through clarity (especially around pricing!), and why community is essential for overcoming imposter syndrome. We also talk about what it looks like to take radical responsibility without falling into shame, and how to cultivate a positive mindset without leaning into toxic positivity.
This one is packed with encouragement, practical tips, and honest conversations about what it means to lead a sustainable, values-aligned creative business.
We cover:
Confidence blocks and how to overcome them
The power of clarity and systems for client trust
How to talk yourself through self-doubt moments
The difference between scarcity and abundance thinking
Affirmations, mindset practices, and money reframes that actually work
Why rejection doesn’t mean failure—and what to do instead
Whether you're early in your business journey or navigating a new chapter, this episode will leave you feeling grounded, inspired, and ready to take action.
🎧 Listen now and don’t forget to check out John’s free Cost of Doing Business calculator and follow him at @allheartphoto and @witt.pod!
