Here you'll look at every part of your business from a bird's eye view. Write down the state of everything. At this point, don't make any value judgments. Just write what happened! I like to look in the following areas:
At this stage, look at everything you did in your business, the state of everything, and look for trends. Did you spend a lot of money on marketing in one area but not see a ton of return? Did you invest in certain relationships that were really helpful? If you aren't looking at the data you won't be able to make an accurate analysis. That's why it's important to look at every part of your business!
Before diving in to planning for the next year, you should spend some time casting a vision for your business. It's foundational to make sure that your business is based on your values and that everything not tied to your purpose is eliminated. Here are some of the questions I like to ask myself:
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Here we'll take a look at all 8 categories again and brainstorm everything that you want to do. No idea is too small or too big. Put it all out there! Finances especially need some careful planning. I like to ask these questions:
Where do you need to be? What is “enough”?
What is your cost of doing business?
How much profit do you need to make to get that “enough” number?
How can you price yourself to achieve that?
Before you move on:
First, I like to break down everything that I want to do into habits and goals. Habits are things I want to tend to regularly; things that don't really have a completion date. Goals are the big projects I want to work on.
For each habit, ask yourself:
For each goal, answer the following questions to ensure you’re setting SMART goals:
Next, break down each goal into milestones & action steps