With nearly every pro sports arena/stadium comes a corporate naming right. These have become so ubiquitous, and ever changing, but their utility have long been a point of contention. In the current circumstances, with limited in-person sporting events, this marketing method has taken a significant hit. In this episode we dive into the pro's-and-cons of this concept and how it may change for the foreseeable future.
Follow Jason:
Instagram - https://www.instagram.com/jaymac_sportsbiz/
Twitter - https://twitter.com/jaymacsportsbiz
Follow Matt:
