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Simon Sinek’s book “Start with Why”
We mostly start with What.
What if we would go from the inside out and start with why?
WHAT do you do?
These are products they sell or services.
Do you know HOW you do it? These are the things
that make you special or set you apart from your competition.
Very few of us know WHY you do what you do.
WHY is not about making money. That's a result. WHY is a purpose, cause, or belief. It's the very reason you as a composer exist.
