Description

Today's guest on the Learning from Smart People Podcast is Scott Harward. He is an expert in data driven marketing with a focus on profit rather than impressions.

Here are a few things to listen for during this podcast:

• What are Key Performance Indicators (KPI)
• Faux KPIs
• Tools to measure your website, ad campaigns and web traffic
• How to avoid getting scammed by marketing agencies

You can connect with Scott on his LinkedIn page:

https://www.linkedin.com/in/scott-harward/

You can also check out his new "Revenue Attribution" software:

https://www.journicity.com/

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