ALCOHOL makes up a large portion of the entertainment industry which has absolutely been turned on its head since COVID19.
However, online shopping for BOOZE has seen a PHENOMENAL INCREASE IN SALES OVERNIGHT and has held throughout this period. I was super interested to learn about what COVID19 has meant for online BOOZE sales, the logistics behind this, and the adaptations a retailer had to make to keep up with demand. We loved catching up with Head of Supply Chain at BOOZEBUD, Luke James - the business has dealt with a 5 TIMES normal business increase and as a result have been able to fast track their growth and learning considerably.
Luke, thank you for the insight!
