This chapter is an excerpt from our longer conversation with Chris Messina. Chris is a pioneer of practically everything that’s been important over the last 15 years. He was part of the team who wrote the original Firefox, he’s a co-founder of BarCamp and he invented the hashtag. In this conversation, Chris drops a lot of bold ideas, but keep an ear out for his thoughts on how the skills that let us be good friends might actually be the skills we need to grow great brands. And what that means for conver
