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Description

We’re all familiar with seeing influencers online, showing us new and trending products, showing off the coolest local spots and spreading the word about businesses they love. But, not everyone is familiar with how, as a business, you can build relationships with influencers and find the right one to help promote your brand.

In this episode, we’re talking with Jensen Savannah, a local influencer based in North Carolina, to tell us about the business side of influencer marketing, and how businesses can benefit from this form of modern advertising.

The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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