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Wow, I really enjoyed having Matt on the podcast, he brings real joy and enthusiasm you can feel when talking about Facebook Ads.

Matt has been in the Digital Marketing space for 4 years, but only doing eComm and Direct Response marketing for the past 6-8 months.

He's got a real knack for scaling people from NOTHING to a tangible $5k-20k / month in ad spend - profitably. After only 6-8 months.

That's why Matt is our guest for episode 4 -- who better to learn from, then someone who recently was 'green' and learning diligently to transition from ad agency (helping with a campaign that spent $1m in a day) to freelancer.

On this episode we dive into:

- Scaling a Client from $200 / month to $2000 / month -- The Barebones

- The Consolidated Ad Structure - Specific breakdown of its methodology

- Advertising based on SKU's in CBO’s

- Avoiding Shiny Object Syndrome when Learning Ads

- Golden Nuggets for Beginners -- Who to learn from & Why -- Choosing Mentors for yourself

- Using Cost Cap's & How to Test Them

- The mindset of Media Buying -- Separate yourself from outcomes

- Setting expectations & the Asshole Tax.

Find Matt: https://twitter.com/MattLadyDigital

www.MattLady.com

Find Gordon: https://twitter.com/GordonLeslieMewww.ClientMagnet.co

Follow Kevin: https://twitter.com/KevinThompsonn

www.KevinThompson.co

www.MediaBuyersManual.com

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https://gum.co/fb-ad-cut-off-chart