Description

Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space.

In this episode, we discuss:

• How marketing was a driving factor for Kuju Coffee
• How Kuju Coffee created a new category successfully
• The importance of story to build an audience

Click here to check out the show notes.

This show is brought to you by Goodo Studios