Talking to Darren about his mindset made me feel like anything is possible. When COVID-19 hit, he could’ve packed it in. His business was losing 95% of its usual engagement, and he knew that continuing to operate “as normal” just wouldn’t work. But giving up or giving in just isn’t in Darren’s DNA, so he doubled down and got creative. The way he pivoted his business isn’t just inspiring, it’s really innovative. He’s leaning into some massive cultural shifts that are likely here to stay long-term, and not only is he future-proofing his business, he’s helping others at the same time.
