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Josh Beers hates losing. He wants to win as much as any competitor I have known. How does he square that fierce drive to win with his lifelong commitment to loving and guiding kids?

He changes the definition of "winning".

Or, perhaps better said, he EXPANDS the definition.

Think of it like having 2 scoreboards for every game. The one that everyone sees and goes into the record books, and the one that only those coaches whose hearts are dedicated to the kids in their stewardship sees.

The one about a lost son far from home who must know he is loved. The one about a timid girl accepted by a coach despite her lack of skills.

Coaching IS a sacred honor. Every Kid First coach lives and breathes this truth.