B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base.
Bonni DeWoskin is a fractional CMO specializing in health and age tech. She shares her deep experience of B2B2C and how to do it well.
In this episode, you will learn:
- The definition and importance of B2B2C marketing in health tech
- Strategies for balancing B2B and B2C
- How to view the customer journey holistically
- Tips for leveraging B2B partners as channels to reach end consumers
- Budgeting considerations for B2B2C marketing
- Technology considerations, including HIPAA compliance
- Best practices for creating detailed customer journey maps
- The importance of tailoring messaging for both B2B and B2C audiences
I learned a lot. I think you will, too.
Peace
Adam
