In this episode of The HealthTech Marketing Show, I will detail my personal LinkedIn routine, which has been instrumental in the success of my marketing consultancy. Learn how I leverage LinkedIn as a core marketing tool to grow my personal and company brand, attract prospective clients, and maintain meaningful connections within the health tech industry.
This systematic approach to LinkedIn includes daily posts, consistent networking, and using Sales Navigator for targeted outreach. I also discuss the importance of creating valuable, thought-provoking content while avoiding aggressive sales tactics. This routine has helped quadruple my LinkedIn connections to over 12,000, significantly contributing to Health Launchpad’s business growth.
Key Topics:
[1:20] Intro to using LinkedIn to grow a network and drive business success
[7:34] Building a targeted network using Sales Navigator
[11:10] Avoiding the "connect and pitch" approach and nurturing trust within your network
[12:11] Daily posting routine and the importance of long-term relationship building
[16:50] The balance between personal posts, business content, and thought leadership
[17:51] Using LinkedIn newsletters
[19:36] Using company pages for additional content distribution
[22:06] The results and how LinkedIn has contributed to Health Launchpad’s 10X business growth
[26:54] People I follow that you should too
[27:51] Actionable advice and next steps
You can connect with me on LinkedIn or email me at adam@healthlaunchpad.com
People I follow that you should too:
Previous episode with Adam Franklin: Transforming Your Organization for Social Selling
