ebsGrowth & The Talent, Sales & Scale Show with host Bryan Whittington are joined by April Dunford, author of Obv!ously Awesome to talk positioning, branding, & messaging.
Here's what we covered:
1. 3:11 – 4:08 Positioning, branding, & messaging – what’s the difference?
2. 4:40 - 8:15 – Face your alternatives head-on!
3. 8:52 – 11:57 93% of buyers have never bought what you sell before – position your competition out of your way
4. 13:11 – 16:13 Define the space where you win to increase win rates
5. 16:36 – 20:06 Positioning thesis - create it, test it, tweak it
6. 20:56 – 23:24 Every market is competitive & has underserved segments
7. 24:57 - 28:30 – How to win with positioning – example
8. 29:52 – 33:12 using the 5 +1 to figure out your value
9. 33:15 – 35:35 - Defining the problem the wrong way
10. 35:39 – 42:32 How to define problem through competitive alternatives
11. 42:35 – 45:31Become a trusted advisor
12. 46:19 – 46:59 Don’t get too tight too early, bring in the team & be intentional about positioning
13. 47:25 – 49:21 Scaling advice
14. 49:43 – Get to know these resources – The Challenger Customer & Sale & Positioning
15. 51:26 – 52:05 Need to get back to strategy & fundamentals
ebsGrowth: https://ebsgrowth.com/
April Dunford: Twitter - @aprildunford
Connect with Bryan on LinkedIn: https://www.linkedin.com/in/brywhittington/
