A goal without a plan is delusion, and there are far too many insurance producers dealing with sales goal delusion. You set a big lofty sales goal every January but you lack a clear plan to knock it down. To hit your revenue goal you must have a consistent plan you execute weekly. In this week's episode, you'll learn the four pillars of outbound prospecting required to have an effective week so you can build a bulletproof plan. Say goodbye to an empty sales pipeline!
KEY HIGHLIGHTS
[01:11] Why a Marketing Plan is Important
[02:17] What I learned from Alex Hormozi's Book, "$100 Million Offers"
[03:14] Why Insurance Producers Struggle With Marketing
[03:48] The Negative Reality of Cold Calling and Cold Emails
[05:20] Creating Exponential Awareness With Your Marketing
[06:33] The 4 Pillars of Prospecting
[09:18] Asking For Referrals and Writing Email Campaigns
[10:27] Should You Use Paid Advertising In Your Marketing Plan
[11:35] Why Public Speaking is an Effective Marketing Strategy
[12:44] The Benefits of Social Media Content and Podcasting
[15:46] Building the Bulletproof Marketing Plan
LET'S CONNECT
Request a Free Strategy Call
Grab a copy of the Broker Marketing Playbook
LinkedIn: Andy Neary
Learn more: completegameconsulting.com
