Agency leaders make a fatal assumption: that their million-dollar producers are self-sufficient. The reality is, these all-stars drive 80% of your revenue, and they're often the most neglected. They're a massive flight risk, not because they're unhappy, but because they're stuck.
The strategies that got your top producers to their first million won't get them to the next level—they've hit a new plateau and need a new set of tools. In this episode, I'm giving you the new framework for supporting your best people. We get into why building their personal brand is the only strategy that matters for scaling, how to use platforms like LinkedIn to build their credibility, and why the agencies that "rent the brands of their producers" are the only ones who will win the future.
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KEY MOMENTS
(00:00:00) Why Your Top Producer Is About to Quit
(00:00:47) The Fatal Flaw: Neglecting Your Top Producers
(00:04:44) The 80/20 Problem: Your Revenue Is at Risk
(00:05:31) The Scaling Solution: Building Their Personal Brand
(00:14:09) The New Agency Model: Rent Their Brand, Not Yours
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