Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others' opinions.
Key Takeaways:
- Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities.
- Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable.
- Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste.
- Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals.
- It is important for designers to be true to themselves and not worry too much about others' opinions.
Quotes:
- "You can't be a designer and appreciate design, but then also on the flip side, just only focus on sustainability."
- "Don't create things that you don't need. Don't create more waste when it's not necessary."
- "As a brand and as a designer, your job is to sell more product."
- "You don't have to be just one thing to everybody. Just be true to yourself."
- "It's an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don't like it, don't worry about it."
