Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging.
He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals.
While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging.
He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively.
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Key Takeaways:
- Define what sustainability means to your brand and identify your company's environmental goals.
- Educate consumers about sustainable packaging and make recycling as simple as possible for them.
- Consider the availability of sustainable packaging options that meet your brand's needs and quantities.
- Understand the regulatory environment and ensure your packaging materials comply with relevant laws.
- Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials.
Quotes:
- "Consumers are demanding sustainable packaging, but they often don't even know what sustainability means."
- "You have to make it as simple as possible for that consumer to take it, bin it, forget it."
- "Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup."
- "You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?"
- "There are challenges with every decision you make. There are trade-offs."
