Llewellyn Devereaux (32), the CEO and founder of The Genie Group, grew up in Pretoria Centurion where he matriculated at Sutherland High School, built his life in Johannesburg and now resides in Cape Town. He is in a Strategy/Innovation Consultant, Best-selling Author, Global Speaker, and writes for publications worldwide.
After completing his studies at Wits University having done Economic Science, Llewellyn had an idea in 2012 to invent the world’s first premium anti-hangover shooter – Lohocla (alcohol backwards)), a product to help alleviate the symptoms of a hangover so that responsible people could still function after nights out. It took him several years to develop the product which is now nationwide at liquor stores and is now about to be exported globally.
As a result of the products’ success, Llewellyn was named one of the top 40 under 40 Entrepreneurs in Africa by African Independent Magazine in 2018, he has given many talks and eventually started his own seminars in partnership with Tsogo Sun where he teaches his philosophy “The Mastery Code” that teaches Self-Mastery, Money-mastery and purpose to individuals and businesses about how they can go on the offensive instead of being stuck in defense mode. This led him to write the much-anticipated book that teaches his philosophy of life. He has spoken on multiple stages at conferences and TED talks.
