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Nancy Matthews resound marketing coach, public speaker, and trainer joins me in this special episode to talk about social psychology and human behavior. She is a consumer behavior expert and talks about NLP (neural linguistic programming) and how it all plays a roll in our businesses. She is an author of many books but The One Philosophy is the one we talk about in this conversation, helping to make everyone you encounter feel like the one that will make your day. Because by doing that, you help to make their day even sweeter.