Vivian Sayward loves golf. Before long, she recognized a bias in the golf retail clothing industry. What did she do? Vivian created a new business to solve that very issue.
Join in on this great conversation as we discuss entrepreneurship, the retail world, and bias.
Vivian Sayward is founder and CEO of Vivacity Sportswear®, an inclusive apparel line designed for and by women and based in San Diego, California.
Vivian has held positions in finance, marketing and business development at Fortune 500 high tech and healthcare companies. She has also consulted for start-ups in the healthcare and fashion/beauty industries.
Vivian was always inspired by her Colombian born, entrepreneurial parents who immigrated to the US in the 1960s and built a successful manufacturing business in Orange County, California. After years in the biotech/pharmaceutical industry, Vivian wanted to go in a new direction career wise with something she could build and grow.
At Vivacity Sportswear, Vivian and her team have created a classic and sophisticated women's lifestyle collection in misses and plus sizes that is sold online, on cruise ships, and in fine retail shops throughout the US. Vivian built a team of experts in design, development and manufacturing that produces sought after quality pieces with innovative fabrics and sustainability features. The company now offers product development and private label services for other companies through its affiliate Vivacity Advantage.
Vivian remains active in her local community, volunteering time and resources to educational and healthcare related foundations including Pro Kids/First Tee of San Diego, of which she serves on the board. She also participates on the small business advocacy council for the National Retail Federation and serves as a business mentor for various undergraduate program business incubation programs.
