On this episode of The Reboot Chronicles, beauty health and wellness industry leader Joel Palix joins me to discuss the brand and shopping “Jungle” consumers are faced with. Over the years, Joel has been a game-changer across various industry sectors including beauty, wellness, fashion, luxury, and premium service brands. His experience has led him to advise brands, startups, and private equity funds, with this he founded Palix Unlimited a boutique consultancy. Prior, Joel served as CEO of Feel Unique, a cool e-commerce brand selling various inclusive beauty brands ranging from skincare and fragrance to cosmetics and supplements—and is currently run by CEO, Sarah Miles.
Beauty Is A Jungle
The beauty industry is really like a jungle, as Joel explains. There are so many ingredients, claims, products, and brands, that it is overwhelming for consumers. This has led to beauty tech solutions that help consumers navigate the jungle of choices, with personalized diagnostics and pinpointed product recommendations. Providing consumers personalized search for products and the option to receive assistance as needed, is becoming a preferred combination of human touch and tech. Consumers no longer need to deal with human intervention, and can virtually try on and buy products.Revieve is a prime example, making it simple for consumers to virtually try on and buy products, through simple selfie-based solutions, in partnership with retailers, brands, ecommerce and social platforms.
