Is Struum’s unique credit based system the solution for reducing subscription fatigue and driving content discovery? Lauren and Paul discuss their approach to SVOD aggregation and the importance of data for discovery, recommendations and bundling across their platform.
Lauren and Paul speak with Jack Davison, EVP of 3Vision on a wide range of topics including their expansion plans, different partners and their new managed services approach.
Lauren is the co-founder and Chief Executive Officer of Struum. As an award-winning senior executive in the digital media and entertainment industries, she has successfully led businesses for some of the world’s largest consumer brands including The Walt Disney Company and Microsoft.
Paul Pastor, an earlier leader in Direct-To-Consumer services, is currently co-founder of Struum and co-founder and Chief Business Officer for Firstlight Media, a leading OTT platform provider. Prior to his more recent entrepreneurial path, Paul powered brand, channel and show success at Discovery Communications and The Walt Disney Company.Here is a breakdown of the topics discussed in this episode:
[5:53] SVOD subscription fatigue
[06:47] Struum’s unique credit based system
[9:29] The importance of data to drive discovery, recommendations and bundles
[10:28] Struum’s full ingest model
[14:13] Benefits of Struum to content platforms
[19:55] Struum’s managed services approach to SVOD subscriptions
[25:02] Struum’s unique selling point - access, discovery and value
[26:36] Struum’s expansion plans and key areas of focus
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About 3Vision
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for
success.
