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Pino Di Ioia and Tina Serrao, along with Pino’s twin brother Anthony  Di Ioia,  head Beaver Tails inc..Since 1978, Montreal-based Beaver Tails  has been delighting customers across Canada and the US, and in  destinations around the world with its namesake pastry. Like many  others, they closed their locations during the COVID-19 lock-down.

As de-confinement begins across North America, they have opened  again, and found customers yearning for their unique brand of comfort  food. Today, as they begin building their business back up, they  confront the questions facing businesses everywhere, particularly in the  food and hospitality sector.

How do you operate in an era where large public gatherings are  discouraged? How do you reach and satisfy customers in a time of ongoing  social distancing? And how you can carry on delivering joy when  uncertainty is the word of the day?

They shared their insight during our conversation, which you can  listen to here.