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On this week's Sheer Isolation Podcast we continue with our fascinating chat with the founder of Alcopop! Records, Jack Clothier.

We hear about how Alcopop! Started thanks to a winning bet, why they launched the UK's most expensive compilation album, and how labels can stay relevant in our changing world.

This, in the week where the Government announced plenty of restrictions to our social distancing laws, but live music and the arts have been left cold by the latest changes.

We also have new music from female-fronted pop rockers Swindon's All Ears Avow, and a track from upcoming Devizes trio, NervEndings.

The Sheer Isolation podcast is made weekly to promote the music scene in the West of England. It's created by Kieran Moore in Trowbridge and Jon Ponting near Cricklade.

Thank you for your continued positive feedback on this series. Safe For Work audio versions are available by searching on your podcast provider, and listen out for us on community radio stations across the region. Musicians are very welcome to send us videos to feature as well as any news or streaming dates... sheerisolation@gmail.com