Ian Barnard is a hand lettering artist with a passion for typography, custom lettering and design. After completing a course Graphic Design and Illustration at Kent Institute of Art & Design, Ian landed a job as a graphic designer, but after years of repetitive work and tight deadlines, he had had enough.
He wanted to be more fulfilled and have a better work-life balance, so with the birth of his second child imminent, he decided to quit his job and try and make a go of it on his own.
In this episode, Ian deep dives on how he went from getting by in freelance to making a self-sustaining passive income by creating digital products, all while balancing his family life.
What you will discover in this episode:
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How feedback keeps you on the right track.
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The importance of niching down
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How he discovered his passion for lettering
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How he turned his passion for lettering into a passive income
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The value on risk vs reward
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How to let go of bad ideas
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Why having a playful mentality leads to more engagement
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Using generosity to grow a community
Resources :
The Honest Designers Show:
Ian’s Website:
