We've all been in that situation where we go from being too busy with work to have no work at all. So we start marketing, get busy with client work, stop marketing, the clients dry up, so we panic and start marketing again. It's exhausting and not sustainable.
This Stop-Start behaviour means we never build momentum and never see progress fast enough. We panic and go back to our old ways and develop a scarcity mindset, which leads to always making bad choices.
We say yes to bad clients who are price-focused. They screw us on price, micromanage everything and don't value what we do.
We end up doing work that we hate, we lose confidence in our ability and slowly they kill our love for what we do. If we aren't careful, it can become a vicious cycle that is all-consuming.
If we want to get off the 'feast to famine' rollercoaster, it has to be like any lifestyle change - losing weight, learning to play an instrument or running a 10k - it needs to be an easy habit of implementing that can be done every day.
Setting aside 30 mins a day to do your marketing and client outreach is all it takes. Slow and steady always wins.
In this episode Thad shares how to develop an easy to follow system that conserves your resources, compounds itself and helps to turn you into a client magnet!
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