So, please join us for a wide ranging discussion about growing cotton with Adam McLendon of Georgia-based McLendon Acres. Our conversation with Adam covers a variety of topics including the importance of multi-generational farming, the role of social media in framing what people know about cotton, a definition of sustainability, the value of traceability, and the benefits of apparel brands to spending more time with farmers to learn about the problems faced by cotton growers every season.
Hosted by Jennifer Crumpler, Fiber Development Manager and Manager of the e3 Sustainable Cotton Program from BASF, and interviewed by industry consultant Bob Antoshak.
