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Description

Collector’s edition. Limited edition. Limited event times. I don’t need it...I NEED IT! For quite some time, the games industry has used the marketing strategy of scarcity to help sell games and in-game items. Such a strategy is not unique to games. However, how do we as gamers think about scarcity? Is scarcity simply a manipulative tactic in which to get players to spend more time and money? Is there something more beyond the obvious? In this episode, Eric, Javon, and Reza discuss the root effects of these tactics and how they influence gamer behavior, social status, and the gaming ecosystem.