Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:
Strategy:
1. Why most companies don't create demand
2. How to use data to actually improve marketing performance
3. Just because it's inbound doesn't mean it's a good marketing strategy
4. It's' time to rethink what a website is for
Paid Social Deep Dive:
5. Copy in the creative is the #1 variable that determines whether or not your ad is successful
6. When to invest in a targeting tool like Metadata or Clearbit
7. Why creative is your secret weapon for maximizing smaller budgets
8. Why your lookalike audiences might be a trap 9. How to measure the success of a retargeting campaign
Register here for our recurring live event with Dave Gerhardt (CMO at Privy).
