Chris and Megan hosted a special episode of Demand Gen Live last night with the primary focus being career growth and entrepreneurship. Chris kicked off the episode sharing his unconventional career path and how he ended up founding Refine Labs. They followed up with a Q&A where they covered an assortment of topics including:
- Intent signals
- How do you keep your strategy moving or know when it’s time to move on
- As a marketer your job is to keep moving with your customer
- Following your intuition as a marketer
- The importance of deeply understanding your customer
- How demand gen marketers should structure their relationships with sales leadership
- What conversations with sales should demand gen marketers be involved in?
- The role of empathy in a business setting and in marketing
- The importance of marketing fundamentals
- Is it a content issue or an audience issue?
