Tune in to this recording from our in-person event with Justin Welsh this past February in Santa Monica, CA. Chris and Justin cover:
-How Demand Gen has changed since 2010 and what they would do starting a demand gen function 10 years ago versus in today.
-When the AE/SDR outbound model is the right move for a company
-Marketing and Sales alignment and the controversial topic of whether or not to give marketers a revenue quota to share the end responsibility with Sales
-How to create value during Sales cycles of all durations
-Creating meaningful content for your audience on LinkedIn
-Why the ways people are buying today are changing
+ Live Q&A
