How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine?
This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.
Key topics from this episode:
Who should really own GTM?
Moving beyond “marketing vs. sales”
The 4 pillars of pipeline creation
Why marketing needs more of a business mindset
The importance of retention vs. acquisition
How to fix broken revenue metrics
Why “slow is fast” in GTM
How to build an agile GTM team
What the future of marketing leadership looks like
