Our panelists this week are:
- Cory Henke, Founder of Variable Media
- Joe Martinez, Director of Client Strategy for Clix Marketing
The main topic this week is YouTube and video ads. We discuss:
- Is YouTube really cheap? What can we expect
- Ad formats on YouTube
- YouTube Video Builder Beta
- How to use YouTube Video Builder
- Location, Call-to-action and Sitelink extensions for YouTube ads
- Customer targeting tricks for YouTube ads
- TrueView Shopping ads
- How YouTube can help your non-video campaigns in Google Ads
- YouTube Lead Form Ads
- YouTube Select: Target views on television screens
- Shopping Ads on YouTube
Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0
