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Welcome back to another episode of She Rises! Today, Giovanna talks with Dr. Heather McKee. Heather is the UK’s leading behaviour change specialist, lecturer, speaker, and consultant. Having studied behaviour change psychology for 10 years her mission is to offer an evidence based sustainable alternative to an industry saturated with quick fixes and health fads. Heather works as a habit change coach to help support her clients in building healthy habits they enjoy and importantly that last a lifetime.She is well-versed in what it means to be brave and loves helping women get their brave on!
Heather explains our barriers to change
Heather talks about how change is both messy and hard
Heather discusses deprivation and how it works against us
Heather emphasizes that willpower is a muscle
Heather explains implementation planning to be successful
Giovanna talks about planned imperfection
Heather talks about making small changes and repetition
Memorable Quotes:
We had all these amazing resources, yet people couldn't get their goals to stick.
The more you resist, the more you persist. 
We make goals a huge mountain to climb because we are suffocating from our perfectionism. 
Skill power not will power.
Planned imperfection! We will imperfectly achieve our goals.