Shannon Confair's journey is one of true inspiration and courage. Shannon was working in the daycare her son was attending when she encountered her first entrepreneurial opportunity—being the photographer at her boss’s friend’s wedding. From that point forward, Shannon learned what it meant to own her craft and BE the professional photographer that she wanted to be as she journeyed onward towards her dreams. Tune-in to learn how Shannon navigated her business while raising her children. She emphasizes the importance of knowing yourself, knowing your target audience, reaching out to your community, and increasing your visibility—all the things that have contributed to Shannon’s success.
Today’s episode guest is Shannon Confair
Just recently, Shannon had Giovanna on her Facebook live show where they talked about Giovanna’s work surrounding women
Shannon has a unique perspective seeing through a photographer’s lens
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Shannon was a teen mom and has been a photographer for 12 years
She took a different path – she worked in the daycare her son went to
Her boss knew she loved photography
She covered for her boss’ friend’s wedding because they could not afford a professional photographer
Her boss told her, “If you want to be a photographer, you have to call yourself a photographer”
The wedding was a hit and Shannon started booking business from there
Own and claim what you want to be
Shannon had two more children and continued building her business while homeschooling the kids
Homeschooling gave her the freedom to run her business as a mompreneur
Shannon realized there isn’t really any perfect balance
She plans her schedule in a way that everyone gets what they need
When it feels off, adjust and move on
Make priorities, have a vision and figure out the steps to make things happen
7 years ago, Shannon and her family had to make a move to a new area
She thought her business would boom, but it fell flat
An online ad teaching one how to book brides was key for Shannon to take the next leap
The program was $250—which was a large amount for Shannon at the time
It was the best investment Shannon ever made for her business
Shannon doubled her business that year
After a few years, she burnt out on weddings so she dove into the online coaching world
Shannon booked her dream brides because she was clear enough about where she wanted to niche down
Knowing who you are and who you want to serve can dramatically increase your business
She started a brand called Wildly Successful Moms, which she never monetized and came to realize she was missing photography
She combined both the things that she loved; this birthed her current business model
Shannon, like Giovanna, also had difficulty in putting herself out there
Overcoming her visibility problem has allowed Shannon to help so many people
One of Shannon’s biggest challenges was people thinking she was a fraud
It wasn’t until she immersed herself with women that she realized they were all the same; they were all on a journey
Joining certain communities helped Giovanna to step out
Create better thoughts
Before taking a single photo, Shannon discusses the vision of her clients want and how they want to be perceived by the world
Shannon’s brand strategy always starts with a vision
She spends a day with her clients to really get to know them
“It’s like they finally see themselves for who they really are”
Giovanna prescribes a photoshoot to her clients to capture their best moments so they can remember that they ARE that person, even if they don’t feel like they are at certain times
Giovanna is an amateur photographer herself
See yourself as the beautiful person you are, regardless of whether you’ve put on weight or not
It’s important to have a photographer who has experience with women
Your weight is NOT who you are. You are not your body.
Shannon strongly believes that her purpose is to make a difference in this world
Watching people
