What would you do if your business faced a crisis tomorrow?
In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business.
From social media slip-ups to legal issues, wire fraud, and brand-threatening headlines — Mike explains how to prepare, respond, and communicate effectively under pressure.
Whether you’re a solo founder or leading a team of 50+, this episode gives you the blueprint to protect your brand, your people, and your bottom line.
We cover:
✔️ What to say and who to say it to when crisis hits
✔️ How to map out risks before they take you down
✔️ The #1 mistake entrepreneurs make under pressure
✔️ Why crisis planning impresses investors and retains top talent
✔️ Real-life examples from political offices to global brands
Learn more about Mike: 🔗 https://crisistrak.com 🔗 https://linkedin.com/in/mikeswenson1
