In this episode, I’m joined by Borja Cuan, co-founder of Four15Digital, for a deep dive into the paid marketing strategies that actually move the needle. Trained in world-class hospitality at The Ritz Hotel, Borja brings a unique perspective on customer experience and attention to detail — and how those “small things” can create outsized marketing results.
We break down:• What it really takes to scale from $0 to $1M in revenue• The different marketing levers that unlock growth from $1M to $10M• How to stand out in a sea of sameness with thoughtful, well-executed marketing• Why performance marketing without brand strategy leaves money on the table
Whether you’re early in your growth journey or optimizing for your next big leap, this episode is packed with clear takeaways from someone who’s been in the trenches.
Show links:
Book reco: Mindset by Carol Dweck
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