Are Google Local Services Ads actually bringing you new patients, or just making you pay for your own? In this episode of Podiatry Practice Mastery, I unpack our early results with Google’s “local business” calls, then walk through a shockwave-heavy clinic day, the MVP orthotics case, quick-win metatarsal padding, and a scalable plan to delegate EPAT sessions while preserving clinical oversight.
What You’ll Learn in This Episode
How to audit Google Local Services ROI
Identifying daily MVPs (orthotics-first thinking)
A simple “poor man’s orthotic” that proves value
Structuring EPAT packages and follow-ups
Switching antifungals without losing momentum
When to double-book low-value follow-ups
A safe model to delegate shockwave delivery
Using timestamps to standardize care
Why You Should Listen
You’ll get a practical framework to evaluate ad spend, capture more high-value orthotics/EPAT opportunities, and reclaim physician time by delegating the repeatable parts, without sacrificing outcomes.
Key Topics Covered
[00:15] Google Local Services: early takeaways
[01:10] Tracking calls vs. true new patients
[02:05] MVP: orthotic for 5th met bursitis
[02:40] “Poor man’s orthotic” cutout test
[03:15] Final EPAT visit: bill an OV, set plan
[03:55] Antifungal pivot: terbinafine → fluconazole
[04:30] Sinus tarsi: injection + nail sample
[05:05] Chronic plantar fascia: EPAT + amnio
[05:45] Ulcer care: vascular referral timing
[06:15] Met pads that actually help (Dr. Jill’s)
[06:50] Fracture follow-up: keep it to one
[07:20] Standardizing visit #1 for metatarsalgia
[07:55] EPAT #4–6: extend to 8–12 week FU
[08:30] Double-book matrix follow-ups
[09:05] Delegating EPAT: pricing & guardrails
👉 Tune in to learn how to audit your Google ad spend, design an orthotics-first MVP strategy, and safely delegate shockwave so you can see more of the right patients, without stretching your schedule thinner.
