In this episode of Podiatry Practice Mastery, I share an embarrassing moment that turned into a valuable lesson, plus a creative solution for managing high-demand shockwave therapy slots. I’ll walk you through how we’re optimizing patient flow, boosting per-visit value, and even using pricing strategies to improve efficiency. Along the way, I discuss real patient cases, treatment decisions, and ideas to grow your podiatry practice to the $1,000,000 mark and beyond.
What You’ll Learn in This Episode
How to manage high-demand shockwave therapy efficiently
Simple strategies to increase per-visit patient value
Balancing treatment costs with patient affordability
Why small system tweaks drive long-term practice growth
Why You Should Listen
If your podiatry practice struggles with scheduling, pricing, or patient flow, this episode offers practical solutions. From delegation strategies to smart treatment add-ons, I share insights to maximize value while maintaining high-quality care. You’ll also pick up marketing and social media tips to grow your reach and patient base effectively.
Key Topics Covered
[0:01] Managing growing shockwave therapy demand and patient expectations
[0:22] Using pricing strategies to optimize weekday vs. weekend scheduling
[1:12] Training assistants to handle shockwave sessions and reduce workload
[1:49] Getting caught recording videos without gloves on LinkedIn
[2:16] Adjusting video practices to maintain professional standards
[2:53] Treating an anterior calcaneal fracture with six shockwave sessions
[3:27] Follow-up results and improving patient healing outcomes
[3:42] Boosting per-visit value through add-ons like nail and callus care
[4:23] Increasing revenue with orthotics, creams, and bundled treatments
[4:40] Managing bilateral hallux rigidus and transitioning to nail tech visits
[5:18] Bilateral insertional Achilles tendonitis and handling pro bono cases
[6:12] Building patient goodwill to drive future referrals
[6:28] Treating sciatica, orthotic recommendations, and patient education
[6:48] Managing stress fractures and optimizing treatment kits
[7:05] Using “even up” devices and post-op kits to improve care
[7:26] Identifying low-value visits and reworking 10-minute appointment slots
[8:19] Reserving fast-track slots for orthotics, fractures, and matrix follow-ups
[8:36] Orthotics after ankle replacements and when follow-ups may be skipped
[9:10] Evaluating treatment success for onychomycosis in elderly patients
[9:28] Callus care consultations and using self-pay treatments effectively
[9:47] Prioritizing higher-value visits to optimize practice revenue
[10:08] Managing tibialis anterior tears with shockwave and wart treatments
[10:42] Treating recurrent ulcers and knowing when to refer to wound care
[11:18] Handling Swift therapy sessions and add-ons like cantharidin
[12:01] Leveraging social media videos for treatment discounts and marketing
[12:26] Creative ways to manage patient costs while maintaining profitability
👉 Tune in to learn how to handle high-demand treatments, streamline patient flow, and boost your podiatry practice’s growth with smarter systems.
