Managing referral relationships and setting up co-marketing opportunities can transform patient acquisition for your practice. In this episode of Podiatry Practice Mastery, I share how partnering with a vein rep opened doors to dermatology and primary care groups, leading to more referrals and collaborative growth strategies. From lunch-and-learn sessions to joint CME events, these simple steps can help you create lasting referral pipelines.
What You’ll Learn in This Episode
How co-marketing boosts podiatry referrals
Setting up lunch-and-learn sessions effectively
Building strong relationships with dermatologists and PCPs
Leveraging CME events to grow your referral network
Why personal calls outperform letters for building trust
Using motivated gap-year students to improve office workflows
Why You Should Listen
If you’re struggling to increase referrals or build relationships with other specialists, this episode shares actionable marketing tips that work. Learn how to connect directly with providers, create value-based partnerships, and expand your network strategically to grow your podiatry practice.
Key Topics Covered
[0:00] Partnering with a vein rep for co-marketing success
[0:22] Meeting dermatologists and opening referral opportunities
[1:47] Using motivated gap-year students for better office support
[2:20] Why direct calls work better than letters
[3:16] Building reciprocity with other providers
[3:58] Upcoming collaborations with primary care groups
[4:11] Planning joint CME events to build influence
[4:36] Using reps to coordinate multi-specialty partnerships
[4:45] How co-marketing creates lasting referral pipelines
[5:00] Inviting providers to connect and learn more
👉 Tune in to discover actionable strategies for growing your referral network and scaling your podiatry practice through smarter partnerships and co-marketing!
