Are Facebook ads really the best way to grow a cash neuropathy program, and what should you do instead? In this episode of Podiatry Practice Mastery, I unpack a live coaching call with a 20+ year practitioner. We cover blocking routine care, packaging high-value services, pricing orthotics confidently, marketing that actually converts, and why shadowing a successful clinic can beat months of ad testing.
What You’ll Learn in This Episode
How to block routine care to free prime slots
Packaging a cash neuropathy program that sells
When shadowing outperforms ad spend
Orthotics pricing and second-pair offers
Using ABIs, shoes, braces to lift visit value
Building simple treatment bundles patients accept
Converting consults with day-2 report of findings
Practical heel pain workflow (splints, EPAT, US)
Why You Should Listen
You’ll get concrete steps to reclaim time, raise average revenue per visit, and launch (or relaunch) a cash neuropathy or heel-pain pathway without burning money on endless ad experiments.
Key Topics Covered
[00:30] Coach call context & goals
[01:10] Routine block scheduling strategy
[01:50] Targeting MVP: neuropathy & heels
[02:30] Cash neuropathy package structure
[03:15] Report-of-findings day that converts
[03:55] Pricing: set orthotics at $600+
[04:25] Second-pair coupon & framing
[04:55] Add ABIs to yearly diabetic visits
[05:25] Night splints, foam rollers, compliance
[05:55] EPAT/ultrasound in heel pain flow
[06:25] Press, shorts, and offer pages
[06:55] When to hire a VA vs DIY marketing
[07:25] Shadow clinics already winning
[07:55] Packaging & prepaid discount tips
[08:25] Next steps & invite to shadow
👉 Want a one-page checklist for blocking, pricing, and packaging? Say “send the checklist” and I’ll drop it in.
