In this interview, Don Pelto and Joseph Kenrick talk about his backstory on how he got started working in the laser industry and using technology in your practice!
What are some questions that would be fun, easy and exciting for you to answer? :
1) The Dirty Secret about the Cost of Technology
2) Understanding ROI - investing in the market vs investing in your practice
3) Two ways to generate revenue in a practice - Do you want fries with that?
4) Differentiating your practice
5) The 3 patient populations and the 4th patient population
What are 3 tips (recommendations) to improve business or life?:
1) Differentiate and then let your patients know
2) Understand the Gaps in your offerings and find a way to resolve so you can help your patients - and other Dr's patients
3) Your patients will pay for new services and you don't have to "sell"
Do you have any books or learning resources you find very helpful?:
The Slight Edge by Jeff Olson - incremental change
The E Myth - creating systems
The 12 week year
Joseph Kenrick - https://www.linkedin.com/in/josephkenrick/
CE Lasers - www.celasers.com
Thanks for tuning in!
-Don
