In this episode of Podiatry Practice Mastery, I share my experience creating my very first Facebook ad. From struggling through video editing to setting up targeting and budgets, I walk you through the process, what I learned, and why I decided to tackle this challenge myself. Plus, I’ll cover patient cases from the day and discuss how small systems can improve treatment value and practice growth.
What You’ll Learn in This Episode
How I created my first Facebook ad
Why starting small can improve ad testing
Boosting per-patient value with treatment add-ons
When to recommend shockwave therapy effectively
Why You Should Listen
Running Facebook ads can feel intimidating, especially for medical practices. In this episode, I explain how I approached my first campaign, the lessons learned, and why small, consistent marketing efforts can make a big difference. You’ll also pick up strategies to increase patient value and manage treatment plans more effectively.
Key Topics Covered
[0:00] Making my first Facebook ad and initial challenges
[0:35] Why previous Facebook ads didn’t work well
[0:56] Learning from Alex Hormozi’s ad strategies
[1:17] Starting with a $5 daily ad budget
[1:37] Targeting urgent care patients with Facebook ads
[1:53] Using CapCut and YouTube shorts for ad creation
[2:11] Patient case: preparing a 74-year-old for a 200-mile hike
[2:33] Orthotic pickup timelines and follow-ups
[2:50] Treating bilateral Severs disease in a young athlete
[3:42] How scribes improve treatment clarity and add-ons
[4:14] Bilateral bunions, shoe recommendations, and newspaper ads
[4:34] Managing peroneal tendonitis with cortisone and shockwave
[5:05] First session of EPAT for plantar fasciitis
[5:39] Handling hallux avulsions and chronic plantar fasciitis
[6:12] When to recommend shockwave vs. conservative care
[7:08] Treating lateral fifth metatarsal neuromas
[7:24] Achilles rupture recovery and shockwave therapy
[8:46] Multi-treatment visit: warts, plantar fasciitis, and nail care
[9:42] Insights from my first Facebook ad experiment
👉 Tune in to learn how I tackled my first Facebook ad, improved patient visit value, and applied smarter systems for better practice growth.
