Are you missing out on hidden opportunities in your practice? In this episode of Podiatry Practice Mastery, I dive into my 2024 year-end review and reveal how we’re finding untapped value, or “sawdust”, inside our practice. From leveraging patient interactions and testimonial videos to optimizing workflows and introducing new tools like Submagic, I break down what worked, what didn’t, and what we’re doubling down on for 2025.
What You’ll Learn in This Episode
How to identify and repurpose the “sawdust” in your practice
Why I’m using Submagic for creating better video content
Strategies for reducing low-value follow-ups and boosting per-visit revenue
How patient education and “planting seeds” improve treatment acceptance
Tips for running more effective Facebook ad campaigns for niche treatments
Why You Should Listen
If you’re a podiatrist or practice owner looking to grow revenue without burning out, this episode is packed with practical, actionable insights. Learn how to streamline your workflow, use technology to your advantage, and extract more value from the work you’re already doing — without adding extra hours to your schedule.
Key Topics Covered
[0:00] Using Submagic to create engaging video content
[1:00] How the “sawdust” mindset helps you leverage unused practice assets
[2:30] Capturing patient success stories through quick in-office videos
[3:15] Why inviting other doctors to visit your office creates mutual value
[4:10] Reducing low-value follow-ups to improve scheduling efficiency
[5:20] Combining treatments like laser and Cantharidin for stubborn warts
[6:00] Structuring plantar fasciitis treatment plans for patient clarity
[7:15] Using patient education to “plant seeds” for future treatments
[8:20] Strategies for Lamisil boosters and better fungal treatment outcomes
[9:00] Leveraging Facebook ads and building optimized landing pages
[10:15] Boosting per-visit value while keeping patient satisfaction high
👉 Listen now to discover how to identify hidden opportunities, boost revenue, and repurpose value within your podiatry practice!
