Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, Mikilah Spear shares her inspiring journey as a gym owner in California, showcasing her remarkable success achieved through innovative marketing strategies.
Mikilah's story begins with a personal need she identified during her pregnancy – a lack of support and tailored fitness programs for expecting mothers. Fueled by her own experience, she took the initiative to start a mommy fit class, which eventually evolved into a thriving business despite the challenges posed by the COVID-19 pandemic.
As the founder of a women's gym, Mikilah recounts her journey of expansion from a modest 1700 square feet to an impressive 3500 square feet. Along the way, she diversified her services beyond prenatal and postpartum training to include specialized programs for perimenopause and menopause.
However, Mikilah's ambitions extend beyond the confines of her current client base. With a keen awareness of the untapped potential in her local community, she aims to connect with an additional 100,000 potential clients. Her drive to empower women and broaden her business's reach is palpable, yet she acknowledges the need to increase awareness of her services.
00:01 Fitness and pregnancy with a new gym owner.
3:30 Starting a women's gym and expanding reach.
9:52 Paid marketing strategies for a fitness business.
16:25 Marketing strategies and client success stories.
19:55 Marketing strategies for gym owners.
24:02 Growing a gym through free intro classes and hiring challenges.
28:20 Growing a women's gym through franchising and marketing
Tune in to the Gym Marketing Made Simple podcast to discover Mikilah's insights into effective marketing strategies and learn how to elevate your gym's visibility and reach.
