Kali ini kita kedatangan Account Executive dari Kantar, salah satu perusahaan market research terbesar di dunia. Referring to the Company's website, "Kantar is the world’s leading data, insights and consulting company. In Indonesia, we have over 35 years of experience in partnering brands and companies to unlock growth".
Sebenernya gimana sih overview dari market research di negara ini? Lalu gimana ya perubahan consumer behavior dan dampak Covid-19 ke sektor Fast-Moving Consumer Goods? Yuk langsung kita dengerin episode spesial kali ini!